AGENCY: JACK NIMBLE, AKCELO
CLIENT: NETFLIX
DIRECTOR: JAMES WOOD

The idea was to show what would happen if the world of Stranger Things came to Australia, to launch season four.

We introduced Bondi Rescue to the world of Demogorgons and D&D, using the laidback personalities of the squad to land the cultural insight of how fun-loving, relaxed Aussie larrikins would react to their own invasion.

Very differently to Hawkins, as it turns out.

A man wearing sunglasses and a Lifeguard shirt standing on a beach with large red rocks, ocean waves, and buildings in the background.
A large sea monster sculpture on a sandy beach, with multiple humans in yellow hazmat suits surrounding it, some examining and some taking photos. The sculpture has a long, dark, textured body with numerous tentacle-like appendages, and a red, bloody interior exposed.
Female news anchor in a studio with a cityscape background, reporting a story about a strange promotion on Bondi Beach, with a 'Sky News' logo on the screen.
View of a beach during sunset or sunrise with rocky beach foreground, people walking along the shoreline, city skyline in the distance, and colorful sky with clouds.

Strangers Things - Netflix

Marcus Fisher

Marcus is an award winning copywriter from Sydney, Australia. After a long day waiting around to reel someone in, Marcus is delighted to see you. So, while you're just sort of flopping about in a moment of quiet reflection, please do enjoy his work.

He’s glad you took the bait.

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